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Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.
— Amrita Sahasrabudhe

We at Adamantine have often been asked why Digital First and many other similar queries. The most popular questions are consolidated in a Q&A below. Questina is a fictional combination of some of our interesting prospects and clients.The Q & A below is long but will be worth your time. If you have an interesting question about digital marketing drop it in the section below, we will try to answer it.

— Questina
Why Digital First?
Let's do a first principles analysis.

How many ads did you see today?
Many.
How many do you remember?
A few.
Which few?
The creative ones, the relevant ones, memorable ones.
Let's analyse each one.
Ok
The Creative ones, thats easy I cant bore you to buy anything, I can only catch your attention if my ads are engaging but even the most innovative ads can bore you if you see it for the 20th time.
Agreed, but when an ad campaign is run for a quarter by a corporation, people are going to see it multiple times.
True put a limit on the number of times an ad is seen by a single person in a given time i.e Frequency capping.
Oh I wish I could tell this to 100’s of advertisers whose ads often annoy instead of selling.
Ha! True for our clients we do five or more ad sets per month, frequency cap each ad to a user no more than 2 to 3 times and then show the user a different ad.

This we believe helps in not just selling your product, but having various ads describing different features of your product helps the public learn more about your product. Tell more sell more.

Often in our market research many customers tell us they learnt a feature of a product they owned from our chain ads.
Now let's look at the Relevant ones, contrary to the popular phrase it's not wise to try to sell ice to eskimos, you need targeting.
I know this you use the demographic targeting options provided by various platforms.
Correct plus many others like psychographic targeting (psychographic harvesting is needed), Even targeting based on customer’s purchasing behaviour at your online and offline stores.
Memorable ones, now what makes ads memorable?
I don't know some ads just stick.
Which is the last ad you remember?
Hmm, last week I saw a tourism ad from assam with my family on hotstar, it was not a very creative ad or anything, but it opened up the conversation that we needed a exotic vacation and now we are considering going on a northeast india tour when my kids school close for vacations.
Well this experience of yours tells me tourism ads are best served on large screens preferably in the evening after work hours, which is family time. The best marketing strategies are backed by hard data than just instincts of ad creators. This data collection must be rapid to modify ad strategies.
Ok! I get it to do good marketing campaigns you need targeting and data collection and frequency capping. This is why you love digital marketing and only endorse it.
Yes and No. Yes we love digital marketing its often the medium that provides all the requirements above. Which is why we are Digital First.

But it doesn't mean we only believe in digital marketing and nothing else. We do a lot of other marketing and really well too.

What we don't endorse is blank advertising. In today’s world custom advertising works consistently.

I will give you an example, a cold caller / door to door salesman who changes his pitch based on the prospect will have more success than one who uses a standard pitch. You can't sell the same way to a songwriter and a doctor.

Be it digital or non digital marketing like cold calling, door to door sales or even pamphlets dropped in a letter box, you need a customised marketing strategy.

In all selling customisation is needed, especially marketing / advertising.

SEO

Programmatic buying i.e PPC

Social Media Marketing (SMM)

Content Marketing

Say hi (We prefer call)

Contact us

Adamantine Marketing

Corsendonk Business Center, Poulomi Estate, Plot 99 & 114, Vishali Nagar, Hafeezpet, Hyderabad, Telangana 500050

Working hours (India)
09:00 am - 09:00 pm

+91 4035983023

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